designer — since 2005

Combining Enterprise Craft
with Startup Speed

leo-color

Hi,
Founder.

Throughout my experience designing for startups  ( and even exiting one ) and after many failures here's what I learned:

01

A lack of design strategy from the beginning leads to wasted time, and resources and a lot of problems to fix later.

02

Founders hire multiple designers for different things, without a design direction, resulting in no consistency.

03

Founders hire a full-time generalist to tackle unfamiliar territories, leading to average designs.

04

Founders don't know how and where to hire great designers, frequently overspending on mediocre services.

05

Founders often spend too much on mvps to test ideas, instead of creating simple, clickable prototypes.

06

There are lots of talent that can’t have their visa sponsored but can do great work remotely.

My goal is to bring the best specialists in the world, for the same price of a generalist under
one design direction.

Product Design

Visual Design

Research & Strategy

Motion Design

Illustration & Photography

Brand & Graphic Design

The Kind of
Work I will Do

title-vetor-Design-Strategy

I will establish a design strategy at the very first begining of our relationship that aligns with your business constraints, aiming to maximize value and minimize costs. This strategy ensures that design functions fluidly within your organization's framework. Furthermore, I will diligently ensure the strategy's consistent implementation.

I will establish a design strategy at the very first begining of our relationship that aligns with your business constraints, aiming to maximize value and minimize costs. This strategy ensures that design functions fluidly within your organization's framework. Furthermore, I will diligently ensure the strategy's consistent implementation.

I will establish a design strategy at the very first begining of our relationship that aligns with your business constraints, aiming to maximize value and minimize costs. This strategy ensures that design functions fluidly within your organization's framework. Furthermore, I will diligently ensure the strategy's consistent implementation.

title-vetor-product-design

I will work hand-in-hand with the product owner, backend, and front-end engineers throughout the entire product release cycle. This collaboration includes designing screens and user journeys, creating clickable prototypes, developing a Minimum Viable Product (MVP), envisioning future enhancements, and ensuring the accurate implementation of the designs.

I will work hand-in-hand with the product owner, backend, and front-end engineers throughout the entire product release cycle. This collaboration includes designing screens and user journeys, creating clickable prototypes, developing a Minimum Viable Product (MVP), envisioning future enhancements, and ensuring the accurate implementation of the designs.

I will work hand-in-hand with the product owner, backend, and front-end engineers throughout the entire product release cycle. This collaboration includes designing screens and user journeys, creating clickable prototypes, developing a Minimum Viable Product (MVP), envisioning future enhancements, and ensuring the accurate implementation of the designs.

title-vetor-website-and-marketing-designs

I will meticulously craft a unified, engaging online experience to boost customer engagement and elevate your brand's presence. By designing an optimized website that efficiently converts visitors into customers, I will implement best practices and forge a strong digital presence. This strategy includes managing email, blog, social media, and crafting persuasive pitch decks for investors.

I will meticulously craft a unified, engaging online experience to boost customer engagement and elevate your brand's presence. By designing an optimized website that efficiently converts visitors into customers, I will implement best practices and forge a strong digital presence. This strategy includes managing email, blog, social media, and crafting persuasive pitch decks for investors.

I will meticulously craft a unified, engaging online experience to boost customer engagement and elevate your brand's presence. By designing an optimized website that efficiently converts visitors into customers, I will implement best practices and forge a strong digital presence. This strategy includes managing email, blog, social media, and crafting persuasive pitch decks for investors.

title-vetor-brand-identity

I will craft an exceptional brand identity, beginning with a standout logo, supported by extensive guidelines covering typography, color schemes, illustrations, photography, and tone of voice. These elements will be consistently applied across your products and marketing collateral, ensuring your startup shines uniquely among competitors.

I will craft an exceptional brand identity, beginning with a standout logo, supported by extensive guidelines covering typography, color schemes, illustrations, photography, and tone of voice. These elements will be consistently applied across your products and marketing collateral, ensuring your startup shines uniquely among competitors.

I will craft an exceptional brand identity, beginning with a standout logo, supported by extensive guidelines covering typography, color schemes, illustrations, photography, and tone of voice. These elements will be consistently applied across your products and marketing collateral, ensuring your startup shines uniquely among competitors.

title-vetor-ux-research

I will dedicate time to thoroughly understand your specific industry, product, and target users. This commitment involves meticulously conducting user testing to examine detailed interactions with your product, engaging in comprehensive user interviews to gather insightful feedback, and rigorously testing various hypotheses to confirm their effectiveness and validity.

I will dedicate time to thoroughly understand your specific industry, product, and target users. This commitment involves meticulously conducting user testing to examine detailed interactions with your product, engaging in comprehensive user interviews to gather insightful feedback, and rigorously testing various hypotheses to confirm their effectiveness and validity.

I will dedicate time to thoroughly understand your specific industry, product, and target users. This commitment involves meticulously conducting user testing to examine detailed interactions with your product, engaging in comprehensive user interviews to gather insightful feedback, and rigorously testing various hypotheses to confirm their effectiveness and validity.

title-vetor-design-systems

I will develop a detailed framework on Figma, featuring assets, components, modules, and interaction patterns designed for reusability. This framework will act as the foundation for crafting a cohesive and smooth experience across various users and devices, enhancing design efficiency and acting as a crucial conduit between design and development.

I will develop a detailed framework on Figma, featuring assets, components, modules, and interaction patterns designed for reusability. This framework will act as the foundation for crafting a cohesive and smooth experience across various users and devices, enhancing design efficiency and acting as a crucial conduit between design and development.

I will develop a detailed framework on Figma, featuring assets, components, modules, and interaction patterns designed for reusability. This framework will act as the foundation for crafting a cohesive and smooth experience across various users and devices, enhancing design efficiency and acting as a crucial conduit between design and development.

Clients That I Worked
For in The Past

26-Wunderman-Thompson-Color-323-DDB-Color-220-BBDO-Color-224-Isobar-Color-225-Ogilvy-Color-211-Accenture-Color-27-Apex-Color-38-Permiso-Color-39-Hatch-Color-22-Forrester-Color-31-Salesforce-Color-23-Manulife-Color-26-Narrative-Science-Color-24-Marriot-International-Color-219-Damac-213-Willowtree-Color-226-Wunderman-Thompson-Color-323-DDB-Color-220-BBDO-Color-224-Isobar-Color-225-Ogilvy-Color-211-Accenture-Color-27-Apex-Color-38-Permiso-Color-39-Hatch-Color-22-Forrester-Color-31-Salesforce-Color-23-Manulife-Color-26-Narrative-Science-Color-24-Marriot-International-Color-219-Damac-213-Willowtree-Color-226-Wunderman-Thompson-Color-323-DDB-Color-220-BBDO-Color-224-Isobar-Color-225-Ogilvy-Color-211-Accenture-Color-27-Apex-Color-38-Permiso-Color-39-Hatch-Color-22-Forrester-Color-31-Salesforce-Color-23-Manulife-Color-26-Narrative-Science-Color-24-Marriot-International-Color-219-Damac-213-Willowtree-Color-226-Wunderman-Thompson-Color-323-DDB-Color-220-BBDO-Color-224-Isobar-Color-225-Ogilvy-Color-211-Accenture-Color-27-Apex-Color-38-Permiso-Color-39-Hatch-Color-22-Forrester-Color-31-Salesforce-Color-23-Manulife-Color-26-Narrative-Science-Color-24-Marriot-International-Color-219-Damac-213-Willowtree-Color-226-Wunderman-Thompson-Color-323-DDB-Color-220-BBDO-Color-224-Isobar-Color-225-Ogilvy-Color-211-Accenture-Color-27-Apex-Color-38-Permiso-Color-39-Hatch-Color-22-Forrester-Color-31-Salesforce-Color-23-Manulife-Color-26-Narrative-Science-Color-24-Marriot-International-Color-219-Damac-213-Willowtree-Color-226-Wunderman-Thompson-Color-323-DDB-Color-220-BBDO-Color-224-Isobar-Color-225-Ogilvy-Color-211-Accenture-Color-27-Apex-Color-38-Permiso-Color-39-Hatch-Color-22-Forrester-Color-31-Salesforce-Color-23-Manulife-Color-26-Narrative-Science-Color-24-Marriot-International-Color-219-Damac-213-Willowtree-Color-226-Wunderman-Thompson-Color-323-DDB-Color-220-BBDO-Color-224-Isobar-Color-225-Ogilvy-Color-211-Accenture-Color-27-Apex-Color-38-Permiso-Color-39-Hatch-Color-22-Forrester-Color-31-Salesforce-Color-23-Manulife-Color-26-Narrative-Science-Color-24-Marriot-International-Color-219-Damac-213-Willowtree-Color-226-Wunderman-Thompson-Color-323-DDB-Color-220-BBDO-Color-224-Isobar-Color-225-Ogilvy-Color-211-Accenture-Color-27-Apex-Color-38-Permiso-Color-39-Hatch-Color-22-Forrester-Color-31-Salesforce-Color-23-Manulife-Color-26-Narrative-Science-Color-24-Marriot-International-Color-219-Damac-213-Willowtree-Color-2
12-Fantasy-Color-216-Nokia-Color-321-intel-Color-246-Philips-Color-248-Telefonica-Color-244-Itau-Color-243-Bradesco-Color-242-MasterCard-Color-240-Visa-Color-238-STC-Color-310-Etisalat-Color-239-Dubai-Plan-2021-Color-345-Etihad-Airways-Color-222-Emirates-Color-25-KraftHeinz-Color-237-Sadia-Color-312-Fantasy-Color-216-Nokia-Color-321-intel-Color-246-Philips-Color-248-Telefonica-Color-244-Itau-Color-243-Bradesco-Color-242-MasterCard-Color-240-Visa-Color-238-STC-Color-310-Etisalat-Color-239-Dubai-Plan-2021-Color-345-Etihad-Airways-Color-222-Emirates-Color-25-KraftHeinz-Color-237-Sadia-Color-312-Fantasy-Color-216-Nokia-Color-321-intel-Color-246-Philips-Color-248-Telefonica-Color-244-Itau-Color-243-Bradesco-Color-242-MasterCard-Color-240-Visa-Color-238-STC-Color-310-Etisalat-Color-239-Dubai-Plan-2021-Color-345-Etihad-Airways-Color-222-Emirates-Color-25-KraftHeinz-Color-237-Sadia-Color-312-Fantasy-Color-216-Nokia-Color-321-intel-Color-246-Philips-Color-248-Telefonica-Color-244-Itau-Color-243-Bradesco-Color-242-MasterCard-Color-240-Visa-Color-238-STC-Color-310-Etisalat-Color-239-Dubai-Plan-2021-Color-345-Etihad-Airways-Color-222-Emirates-Color-25-KraftHeinz-Color-237-Sadia-Color-312-Fantasy-Color-216-Nokia-Color-321-intel-Color-246-Philips-Color-248-Telefonica-Color-244-Itau-Color-243-Bradesco-Color-242-MasterCard-Color-240-Visa-Color-238-STC-Color-310-Etisalat-Color-239-Dubai-Plan-2021-Color-345-Etihad-Airways-Color-222-Emirates-Color-25-KraftHeinz-Color-237-Sadia-Color-312-Fantasy-Color-216-Nokia-Color-321-intel-Color-246-Philips-Color-248-Telefonica-Color-244-Itau-Color-243-Bradesco-Color-242-MasterCard-Color-240-Visa-Color-238-STC-Color-310-Etisalat-Color-239-Dubai-Plan-2021-Color-345-Etihad-Airways-Color-222-Emirates-Color-25-KraftHeinz-Color-237-Sadia-Color-312-Fantasy-Color-216-Nokia-Color-321-intel-Color-246-Philips-Color-248-Telefonica-Color-244-Itau-Color-243-Bradesco-Color-242-MasterCard-Color-240-Visa-Color-238-STC-Color-310-Etisalat-Color-239-Dubai-Plan-2021-Color-345-Etihad-Airways-Color-222-Emirates-Color-25-KraftHeinz-Color-237-Sadia-Color-312-Fantasy-Color-216-Nokia-Color-321-intel-Color-246-Philips-Color-248-Telefonica-Color-244-Itau-Color-243-Bradesco-Color-242-MasterCard-Color-240-Visa-Color-238-STC-Color-310-Etisalat-Color-239-Dubai-Plan-2021-Color-345-Etihad-Airways-Color-222-Emirates-Color-25-KraftHeinz-Color-237-Sadia-Color-3
34-Nestle-Color-247-Unilever-Color-233-Mars-Color-228-Coca-Cola-Color-236-Pepsi-Color-215-Starbucks-Color-232-JJ-Color-231-Fedex-Color-214-Coors-Light-Color-230-Fiat-Color-317-Honda-Color-235-logo-Color-241-Volvo-Color-229-ESPN-Color-227-CA-Color-218-Terra-Color-234-Nestle-Color-247-Unilever-Color-233-Mars-Color-228-Coca-Cola-Color-236-Pepsi-Color-215-Starbucks-Color-232-JJ-Color-231-Fedex-Color-214-Coors-Light-Color-230-Fiat-Color-317-Honda-Color-235-logo-Color-241-Volvo-Color-229-ESPN-Color-227-CA-Color-218-Terra-Color-234-Nestle-Color-247-Unilever-Color-233-Mars-Color-228-Coca-Cola-Color-236-Pepsi-Color-215-Starbucks-Color-232-JJ-Color-231-Fedex-Color-214-Coors-Light-Color-230-Fiat-Color-317-Honda-Color-235-logo-Color-241-Volvo-Color-229-ESPN-Color-227-CA-Color-218-Terra-Color-234-Nestle-Color-247-Unilever-Color-233-Mars-Color-228-Coca-Cola-Color-236-Pepsi-Color-215-Starbucks-Color-232-JJ-Color-231-Fedex-Color-214-Coors-Light-Color-230-Fiat-Color-317-Honda-Color-235-logo-Color-241-Volvo-Color-229-ESPN-Color-227-CA-Color-218-Terra-Color-234-Nestle-Color-247-Unilever-Color-233-Mars-Color-228-Coca-Cola-Color-236-Pepsi-Color-215-Starbucks-Color-232-JJ-Color-231-Fedex-Color-214-Coors-Light-Color-230-Fiat-Color-317-Honda-Color-235-logo-Color-241-Volvo-Color-229-ESPN-Color-227-CA-Color-218-Terra-Color-234-Nestle-Color-247-Unilever-Color-233-Mars-Color-228-Coca-Cola-Color-236-Pepsi-Color-215-Starbucks-Color-232-JJ-Color-231-Fedex-Color-214-Coors-Light-Color-230-Fiat-Color-317-Honda-Color-235-logo-Color-241-Volvo-Color-229-ESPN-Color-227-CA-Color-218-Terra-Color-234-Nestle-Color-247-Unilever-Color-233-Mars-Color-228-Coca-Cola-Color-236-Pepsi-Color-215-Starbucks-Color-232-JJ-Color-231-Fedex-Color-214-Coors-Light-Color-230-Fiat-Color-317-Honda-Color-235-logo-Color-241-Volvo-Color-229-ESPN-Color-227-CA-Color-218-Terra-Color-234-Nestle-Color-247-Unilever-Color-233-Mars-Color-228-Coca-Cola-Color-236-Pepsi-Color-215-Starbucks-Color-232-JJ-Color-231-Fedex-Color-214-Coors-Light-Color-230-Fiat-Color-317-Honda-Color-235-logo-Color-241-Volvo-Color-229-ESPN-Color-227-CA-Color-218-Terra-Color-2

I'm not a
design
studio.

I will live your product and work directly with you and your team to make sure your startup gets the higher design standards.

If you want me full-time we can also discuss that.

About Me

leo-portrait

15+ YEARS OF EXPERIENCE

1 SUCCESSFUL EXIT

TOP INTERNATIONAL AWARDS

TONS OF FAILURES AND LEARNINGS

ART DIRECTOR

Starting my career as a digital art director I learned the importance of craft and creativity but also the of collaboration between great people from different skillsets.

FOUNDER

Co-Founding my own startup, growing it to 300k users and having a successful exit taught me on how to ship fast and build products from 0 to 1.

LEADER

 Being a design leader taught me to manage different people's expectations and consider a lot of different points of views.

INTERNATIONAL

Working with top studios and companies from different markets and industries taught me expand my skills and set the bar high in a competitive environment.

Now I want to bring all of that experience to your business

PRINCIPLES

01

Great design is about great people. That's why I only bring top talented smart people to work with me.

02

I can only design what I understand. I will need time to understand your industry, product and users.

03

I can only design what I think it makes sense, based out of a strategy previously presented and agreed among everyone.

04

You’re hiring me because of my experience in proposing innovative, intuitive and scalable design solutions.

05

The design process should always involve honest and constructive discussions and critiques about the work.

06

Design only works if it can be validated by the users and implemented by the engineers as it was tought about.

AWARDS

Awards-the-one-show
Awards-clio
Awards-dad
Awards-webby
Awards-cannes-lions
Awards-fwa

Featured
Projects

How do you charge for your services?
I operate on a monthly subscription model, powered by Stripe, allowing payments to be made conveniently using a credit card.
Where is you and your team located?
Across the world, working remotely within any timezone.
What languages do you speak?
English, Portuguese and Spanish.
With how many startups do you work at the same time?
Not more than 3, because otherwise I wouldn’t have the time to properly focus on each.
How do you quantify your work?
You choose a fixed number of design service hours per month in 80-hour increments, and I will ensure to execute those hours efficiently between me and my team. You can always scale up or down.
I'm skeptical hiring a studio. How do you differentiate yourself from a studio?
There are no account managers, no need to schedule meetings days in advance, and no formal fluffy presentations or emails for agreements or recaps. It's like working directly with me embeded on your team as a full-time designer, but supercharged.
Do I need to deal with your team?
Only if you want to. Usually, the communication is handled all by myself, in order to save you time. My goal is for you to not have to worry about design, while I take care of everything.
How do you handle communication?
I can integrate into your preferred communication tool of choice, acting as if I were a full-time employee, ready to communicate at any time.
How many meetings can I have?
After we agree on a design strategy, we can have as many meetings as are needed in order to execute the strategy properly.
Can I hire your team directly?
Yes you can, for a negotiated fee.

Some Latest Designs

Damac Properties Website
Damac Properties Website
Damac Properties Website
Damac Properties Website
Damac Properties Website
Damac Properties Website
Damac Properties Website
Damac Properties Website
Damac Properties Website
Budget Planner
Budget Planner
Budget Planner
Budget Planner
Budget Planner
Budget Planner

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