Combining enterprise craft

with startup speed

Hi,

Founder.

Throughout my experience designing for startups ( and even exiting one ) I've identified several challenges:

A lack of design strategy from the beginning leads to wasted time, and resources and a lot of problems to fix later.

Founders hire multiple designers for different things, resulting in no user experience consistency and a mess of assets and files.

Founders hire a full-time generalist and expect the designer to tackle unfamiliar territories, leading to average designs across the company.

Founders don't know how and where to hire great designers, frequently overspending on mediocre services.

Founders waste money building MVPs that users don't want, rather than designing clickable prototypes and showing them to users.

There is a great amount of talent that can’t have a visa sponsored but will do great work remotely.

My value proposition is to bring a unique design direction with the help of high level specialists, for the same cost of hiring a generalist.

This is not another design studio. I will live and breath your product and bring a design vision into life with a little help from my friends.

principles and values

Great design is about great people. That's why I only bring top talented smart people to work with me.

I can only design what I understand. I need time to understand your business
and users.

I can only design what I believe it makes sense, based out of a strategy previously agreed among everyone.

You’re hiring me because of my experience in proposing innovative, intuitive and scalable design solutions

The design process should involve honest discussions and critiques based out of of reason, not taste.

Design only works if it can be validated by the users and implemented by the engineers.

the kind of work I will do

design strategy

I will establish a design strategy at the very first begining of our relationship that aligns with your business constraints, aiming to maximize value and minimize costs. This strategy ensures that design functions fluidly within your organization's framework. Furthermore, I will diligently ensure the strategy's consistent implementation.

brand identity

I will craft an exceptional brand identity, beginning with a standout logo, supported by extensive guidelines covering typography, color schemes, illustrations, photography, and tone of voice. These elements will be consistently applied across your products and marketing collateral, ensuring your startup shines uniquely among competitors.

creation of design systems

Establishing the right tools and methods to create a living design system that works in multiple platforms and it’s synced with both development and design teams in an agile environment.

product design

I will work hand-in-hand with the product owner, backend, and front-end engineers throughout the entire product release cycle. This collaboration includes designing screens and user journeys, creating clickable prototypes, developing a Minimum Viable Product (MVP), envisioning future enhancements, and ensuring the accurate implementation of the designs.

ux research

I will dedicate time to thoroughly understand your specific industry, product, and target users. This commitment involves meticulously conducting user testing to examine detailed interactions with your product, engaging in comprehensive user interviews to gather insightful feedback, and rigorously testing various hypotheses to confirm their effectiveness and validity.

website and marketing designs

I will meticulously craft a unified, engaging online experience to boost customer engagement and elevate your brand's presence. By designing an optimized website that efficiently converts visitors into customers, I will implement best practices and forge a strong digital presence. This strategy includes managing email, blog, social media, and crafting persuasive pitch decks for investors.

design systems

I will develop a detailed framework on Figma, featuring assets, components, modules, and interaction patterns designed for reusability. This framework will act as the foundation for crafting a cohesive and smooth experience across various users and devices, enhancing design efficiency and acting as a crucial conduit between design and development.

creation of design systems

Establishing the right tools and methods to create a living design system that works in multiple platforms and it’s synced with both development and design teams in an agile environment.

frequently asked questions

how do you charge for your services?

I operate on a monthly subscription model, powered by Stripe, allowing payments to be made conveniently using a credit card.

where is you and your team located?

Across the world, working remotely within any timezone.

what languages do you speak?

English, Portuguese and Spanish

how does it work?

You choose a fixed number of design service hours per month in 80-hour increments, and I will ensure to execute those hours efficiently between me and my team. You can always scale up or down.

I'm skeptical hiring a studio. How do you differentiate yourself from a studio?

There are no account managers, no need to schedule meetings days in advance, and no formal emails for agreements or recaps—it's like working directly with a full-time designer, but supercharged.

do I need to deal with your team?

Only if you want to. Usually, the communication is handled all by myself, in order to save you time. My goal is for you to not have to worry about design, while I take care of everything.

how do you handle communication?

I can integrate into your preferred communication tool of choice, acting as if I were a full-time employee, ready to communicate at any time.

how many meetings can I have?

You can have unlimited meetings with my team and for each 80-hour block purchased monthly, you can have 1 hour per day or 5 hours per week of dedicated time with me.

can I hire your team directly?

Yes you can, for a negotiated fee.

clients that I worked for in the past