I've engaged directly with big enterprises and also collaborated extensively with top global design studios, both as a full-time employee and contractor, in various capacities ranging from individual contributor to leadership roles, contributing to projects of different industries and regions, including Fortune 500 companies.
Redesigning the Biggest Telecom in the Middle East
Designing solutions for large scale engineering problems
Connecting active investors with high-performing managers
Improving the health of people in Dubai
Connecting the United Arab Emirates
Bringing Starbucks into businesses
some enterprises that i've worked with
Compass Design System is the culmination of a year and a half of intensive effort to revolutionize the digital landscape of Etisalat, the largest telecom company in the United Arab Emirates.
Leading the creative direction for the Starbucks Sales Toolkit App, I played a multifaceted role managing a diverse team comprising retouchers, motion designers, illustrators, and developers.
I served as a design partner for Hatch, a global consulting and engineering solutions company, to develop a unified and innovative design system to meet the various company's applications.
As a design partner for this platform that connect investors and fund managers, I redesigned the platform's screens and established a new design system to guide the company's future initiatives.
I crafted the design and navigation interface tailored specifically for timeshare vacation owners on the Hyatt Vacation Club portal, a subsidiary of the renowned hospitality giant, Marriott International.
Leading an internal project for KraftHeinz, I orchestrated the development of a platform empowering users to create personalized campaigns for the brand's products while providing robust metrics tracking capabilities.
At SS&C, a prominent player in health plans, I played a pivotal role in revitalizing visual design and user experience across various fronts. This included enhancing call center agent and client plans efficiency.
I led the redesign of Manulife's website, a major player in Canadian investment fund management. Our goal was to boost user engagement and simplify access to vital financial services for Manulife's diverse audience.
I had the primary role of delivering an experience beyond expectations on the marketing website of this company, which aims to make data processing more human and easy to understand through storytelling.
As a design partner, I developed an innovative tool to facilitate the creation of articles and organize the numerous contents generated by Forrester, one of the largest market research companies.
I helped develop the product vision for ServiceNow partners for 2024. Collaborating closely with cross-functional teams, I leveraged user research insights to drive advancements across various product fronts.
I spearheaded the design efforts aimed at enhancing the user experience through intuitive and intelligent navigation across multiple sections of the company's website, leader in its segment.
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